Ավետիքյան, Հայկ Համբարձումի

Lեզվաբանություն

This study examines the linguistic and pragmatic features of business negotiations in English, focusing on how language is strategically used to achieve persuasion, cooperation, and conflict resolution in professional communication contexts. It analyzes the structure of negotiation discourse, including opening statements, proposal-making, argumentation, concession strategies, and closing phases, showing how each stage is shaped by specific lexical, grammatical, and pragmatic choices. Special attention is given to politeness strategies, modality, hedging, indirect speech acts, and mitigation techniques, which help negotiators maintain professionalism, reduce tension, and preserve interpersonal relationships while advancing their interests. The research also highlights cultural influences on negotiation styles in English-speaking business environments, demonstrating how variations in directness, formality, and rhetorical framing can affect outcomes. Additionally, it explores the role of persuasive language, repetition, conditionals, and strategic ambiguity in achieving compromise and building long-term partnerships in international business communication contexts.